PRIVACY POLICY

Backroom Brandsbackroombrands.com

Last Updated: April 12, 2026

This Privacy Policy describes how Backroom Brands ("we," "us," or "our") collects, uses, and shares your personal information when you visit backroombrands.com (the "Site") or use our services.

By using the Site, you agree to the collection and use of information as described in this policy.

Information We Collect

Information you provide directly:

  • Name and business name

  • Email address

  • Phone number (optional)

  • Information submitted through our pricing calculator or contact forms

  • Any details you share in emails or communications with us

Information collected automatically:

  • IP address

  • Browser type and version

  • Pages visited, time spent on pages, and referring URLs

  • Device information (type, operating system)

  • Cookies and similar tracking technologies (see "Cookies" section below)

How We Use Your Information

We use the information we collect to:

  • Respond to inquiries and provide project estimates

  • Deliver the services you purchase

  • Send follow-up communications related to your project or inquiry

  • Send marketing emails, including newsletters and promotional offers (you can opt out at any time)

  • Improve our Site and services

  • Comply with legal obligations

Cookies and Tracking Technologies

When you visit or log in to our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email. We (or service providers on our behalf) may then send communications and marketing to these email addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout.

Our Site also uses cookies provided by Squarespace (our hosting platform) for analytics, site functionality, and performance. You can manage cookie preferences through your browser settings.

Third-Party Services

We use the following third-party services that may collect or process your data:

  • Squarespace: Website hosting, built-in analytics, commerce, and email campaigns. Squarespace's privacy policy applies to data processed through their platform. squarespace.com/privacy

  • Typeform or Tally: Pricing calculator and form submissions. Data submitted through embedded forms is processed by the respective platform.

  • Klaviyo or Mailchimp: Email newsletter delivery and list management.

  • Meta (Facebook/Instagram): If you interact with our ads or social content, Meta's data policies apply.

  • Google: Google Business Profile, Google Analytics, and Google Ads may collect data through the Site.

  • RB2B / Retention.com: Visitor identification and marketing as described in the Cookies section above.

We do not sell your personal information to third parties.

Email Communications

If you submit a form on our Site or otherwise provide your email address, we may send you project-related communications and marketing emails. Every marketing email includes an unsubscribe link. You can opt out at any time.

For marketing communications sent through our advertising partners, you may opt out at https://app.retention.com/optout.

Data Retention

We retain your personal information for as long as necessary to provide our services, fulfill the purposes described in this policy, and comply with legal obligations. If you request deletion of your data, we will remove it within 30 days, except where retention is required by law.

Your Rights

You may:

  • Request access to the personal information we hold about you

  • Request correction of inaccurate information

  • Request deletion of your personal information

  • Opt out of marketing communications at any time

To exercise any of these rights, email us at bandits@backroombrands.com.

California Residents: Under the California Consumer Privacy Act (CCPA), you have the right to know what personal information we collect, request its deletion, and opt out of the sale of your personal information. We do not sell personal information. To submit a CCPA request, email bandits@backroombrands.com.

Children's Privacy

Our Site and services are not directed to individuals under 18. We do not knowingly collect personal information from children.

Security

We take reasonable measures to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of the Site after changes constitutes acceptance of the revised policy.

Contact

If you have questions about this Privacy Policy, contact us at:

Backroom Brands Email: bandits@backroombrands.zcom