The Menu
Everything we do, and what it costs.
Prices are fixed unless noted.
No hourly billing. No surprise invoices.
the bundle
brand identity + 5-page website
Brand identity or full rebrand of an existing identity: wordmark, icon, color palette, type system, one-page brand guide. Plus a 5-page Squarespace website (Home, About, Menu, Events, Contact) fully optimized with custom copywriting. Built so your staff can update it. Includes a 30-minute walkthrough. This is what most brewpubs need and it costs less than what most studios charge for identity alone.
$3,500 flat
brand identity
logo + brand identity
Wordmark, icon, color palette, type system, and a one-page brand guide.
from $2,000
brand refresh
Your logo is fine but everything around it needs some help. We clean it up - fine tune colors, type, and usage rules.
from $1,200
labels
packaging design
Carrier design, box art, or retail packaging.
Priced per project.
request a quote
menu design
single label design
Artwork for one can or bottle label. 2 rounds of revisions, print-ready files.
from $600
label system (4-pack)
Cohesive design system across four labels. Same visual language, different beers.
from $2,000
tap handles + signage
website
Your last agency quoted you $8K for a website because they were billing for a process built in 2009. Custom WordPress dev, a project manager, two rounds of stakeholder alignment, and a 6-week timeline for five pages.
It's 2026. The platforms are better. The tools are faster. A well-built Squarespace site loads quicker, costs less to maintain, and your staff can update the beer menu without filing a support ticket. We're not cutting corners. The corners got smaller.
tap list / beer menu
Designed for easy updates when your rotation changes. Print-ready PDF for any local printer.
from $400
full food + drink menu
Multi-page or folded menu covering your entire food and beverage program.
from $8,000
squarespace site (up to 5 pages)
Home, About, Menu, Events, Contact. Designed to match your brand, built so you can update it. Includes 30-min walkthrough.
under $900
full-feature website
Tap list integration, POS connection (Toast), beer finder, event calendar. Built on a brewery-specific platform. We handle the design, the platform handles the plumbing.
request a quote
tap handle design
We design the artwork for your custom tap handles using your existing brand assets. Production handled by our manufacturing partners (Steel City, Hoptown, etc.).
$300-$600
signage design
Interior, exterior, chalkboard layouts, A-frames, neon, LED sign artwork, etc. Design only; we recommend fabricators.
From $400
keep the lights on
(monthly)
Nobody asks "should we invest in a POS system?" You just buy one because you can't run the business without it. Your Google Business Profile, your event calendar, your menu design, and your Instagram grid are in the same category now. They're not marketing. They're the cost of being findable. When they're stale, you're invisible. When they're current, you exist. We keep them current.
fill the room
That couple who left you a 5-star Yelp review hasn't been back. Not because they stopped liking you. Because nothing reminded them to come back. Most brewpubs pay rent seven days a week and make real money three or four nights. An empty Tuesday with 40 seats at $25 average ticket is $1,000 in lost revenue per week. That's $4,000/month walking out the door.
instagram management
3 posts per week. We shoot or source photos, write captions, maintain your grid. You approve before anything goes live.
$500/month
email newsletter
One email per month to your list. New beers, events, seasonal specials. Designed and sent through Klaviyo or Mailchimp.
$300/month
Event Listings + Calendar
Website events page and Google Business Profile kept updated. You tell us what's happening, we make sure people can find it.
$150/month
Private Event Campaign
Targeted Facebook and Instagram ads to fill your space on slow nights. Birthday parties, team dinners, holiday buyouts. Landing page, ads, booking tracking. 30-day minimum.
from $750 + ad spend
Event Marketing Package
Beer release, trivia night, live music. Graphics, social promotion, email blast to your list.
$400/event
Facebook + Instagram Ads (Ongoing)
Monthly ad management. 10-mile radius around your location. Creative, targeting, monthly reporting.
$400/mo + ad spend
Need something not on the menu? Email bandits@backroombrands.com.
If it's in our wheelhouse, we'll quote it. If it isn't, we'll tell you who can help.